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Online Reputation Management

There are two distinct services which are often grouped together but have some very different purposes. In general, Search Engine Optimization (SEO) is used to increase the search engine ranking of your content. Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, thing, site, brand, etc. They both sound pretty similar to the name so it is a great way to have a better understanding of what each are. That understanding is the key to making a wise decision especially when determining the needs of your company. Lets start with SEO since it is often integral to ORM, but ORM is not a part of SEO. Sounds confusing for the moment, but hopefully all will soon be clear.

ORM or SEO: Which type of online marketing is your company in need of?

The best and easiest way to help decide what it is that your company needs more, is to:

  • Check Google, look for your company.
  • Where does it appear?
  • Does your company’s web presence appear early?
  • Is there negative information anywhere you can see?
  • Check the employees names for the same things.

If you see something negative, it is time to become a social media/SEO/Google Analytics expert or it is time to call a company which specializes in Online Reputation Management The longer you wait, the more click through’s the negatives will receive. When someone google’s your company, they will come across the negative. People are leery of trusting anything from the internet. People are much more likely to trust negatives over positives. Negative reviews get more credibility than positive reviews. If you see those negatives you need to be ready to act fast.