As an agency owner, you get to a point where you can’t do everything you’d like to. Clients ask for new services and it can be tough to say no when you don’t have time.
Saying no to new work can often be the right choice. As a small company you should focus on what you do best, whether it’s SEO, paid search, web development, etc.
Imagine you’re doing a great job with SEO and PPC – traffic is flowing – but it isn’t converting in to leads. Fortunately this can be addressed with conversion rate optimization (CRO).
Through systematic A/B tests or multivariate tests, conversion rate optimization makes the most of the traffic you already have. A great thing about conversion rate optimization is that if done properly it can deliver fantastic returns for your clients. This means it can be a money making venue, as well as make your other marketing efforts look better by delivering more conversions.
CRO can be a technical field and is best left to experts unless you’ve got experience and know what you’re doing. If you’re looking to learn, practice and offer the service yourself Quick Sprout has a fantastic starter guide.
Until that time Ryp Marketing offers white label services starting at $1,000. You can charge your clients for a one-off assessment or ongoing monthly tests.
Website speed is often an overlooked part of web development and online marketing as a whole. If you haven’t seen Kiss Metric’s infographic on site speed it’s well worth a look. The lowdown on site speed is that it can make a big difference on conversion rates. According to a study done by Akamai and Gomez.com, nearly half of all users abandon a site that isn’t loaded in 3 seconds. HALF.
If your client’s website is slow as a panda (Google joke), maybe it’s time to offer them a website speed up service. Run your clients website through the Google PageSpeed Tool, Pingdom and GTMetrix to find out. You can even use that infographic to make a solid case as to why they need to speed things up.
Problem is.. A lot of the website speed up service can be technical. What is parsing of Javascript? Gzip.. I have WinZip? Use cookie free domains? The only cookies I have are in my pantry.
Not to fear! There are services out there which can help.
Load Faster seems to be the perfect pairing with any marketing agency. They have a number of different website speed-up packages including a Web Agency option. They’ll do the optimizations completely behind the scenes – you just need to sell it.
As you know, the popularity of apps have boomed in the past few years. Getting customers to download an app is a great way to market your business since they have easy access to the app and you can send them push notifications. Due to this, many businesses are looking to have their own app developed.
Buildfire is software which allows you to build a branded app without development knowledge. All you have to do is choose a template, personalize the app and then publish. It’s easy to do and is perfect for many industries including: education, restaurants, and non-profits. It’s easy to include other features like loyalty programs and event calendars.
Disclaimer: Do NOT sell any SEO services unless you’ve personally ranked multiple websites before and you know what you’re talking about. We’ve written a guide on using SEO resellers – so take a look at that.
As a former SEO consultant I would never, ever recommend outsourcing the entire SEO process. There are way too many moving parts and a lot of risk involved with doing that. It doesn’t make sense to outsource website audits when you’re most likely going to have to carry out a presentation and answer questions about the audit.
It’s 2016 and time to step up your content offerings. “Good, unique” 500 word content just won’t move the needle – you need to make it 10x content. Luckily, there are a few ways you can offer a content marketing service though you may not have world-class talent in house.
Managing social media accounts can be a time consuming process and may not be worth doing yourself unless you have plenty of clients looking to have it done. In that case, you can hire a full time social media manager, otherwise it might make sense to resell. The reason I say this is because social management is generally pretty cheap and smaller clients won’t pay more than a couple hundred dollars a month to have it done.