So now we know what SEO and SEM are, but what is SMO? SMO stands for Social Media Optimization. Perhaps the best definition I found for this was via a forum on the discussion of SMO: The bottom line is, you have to build online profiles via social media networks so that you can share the content you create on your website or blog. Additionally, you add social media share buttons to allow other people to easily share your content.
Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.
So we have defined the terms above and have identified that SEO and SMO are methods that you can implement yourself whereas SEM and SMM are methods which require paid advertisement and setting a budget. Although SEM and SMM will get you results fast, they are limited to the size of your budget. SEO and SMO are more long term solutions which, if done right, can continually bring in the desired results for your business. So which is right for you? This all depends on your business goals, but at least now you understand the terms and can make an informed decision on which methods to use.
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